Project detail
Project detail
TNS CSSA Rebranding
TNS CSSA Rebranding
TNS CSSA Rebranding
Rebranding the New College Student Union, including Online and Offline Materials and Promotional Resources.
Rebranding the New College Student Union, including Online and Offline Materials and Promotional Resources.
Rebranding the New College Student Union, including Online and Offline Materials and Promotional Resources.
Branding, Graphic Design, Social Media Marketing, Project Managing
Branding, Graphic Design, Social Media Marketing, Project Managing
Branding, Graphic Design, Social Media Marketing, Project Managing
2024
2024
2024
TNS CSSA
TNS CSSA
TNS CSSA
The Problem:
The Problem:
The Problem:
The brand design of CSSA is somewhat unclear, causing confusion and inconsistency in style when creating promotional materials. This leads to students struggling to establish a cohesive design style when making posters, ultimately reducing both work efficiency and satisfaction. Additionally, CSSA lacks a more comprehensive and systematic approach to promotional materials, resulting in lower marketing effectiveness.
The brand design of CSSA is somewhat unclear, causing confusion and inconsistency in style when creating promotional materials. This leads to students struggling to establish a cohesive design style when making posters, ultimately reducing both work efficiency and satisfaction. Additionally, CSSA lacks a more comprehensive and systematic approach to promotional materials, resulting in lower marketing effectiveness.
The brand design of CSSA is somewhat unclear, causing confusion and inconsistency in style when creating promotional materials. This leads to students struggling to establish a cohesive design style when making posters, ultimately reducing both work efficiency and satisfaction. Additionally, CSSA lacks a more comprehensive and systematic approach to promotional materials, resulting in lower marketing effectiveness.
The Solution:
The Solution:
The Solution:
To enhance the work efficiency and satisfaction of our staff, I have created clearer design guidelines, along with more explicit directions for aesthetic style and IP image. At the same time leaving a certain degree of design freedom for colleagues to exercise their creativity.
To enhance the work efficiency and satisfaction of our staff, I have created clearer design guidelines, along with more explicit directions for aesthetic style and IP image. At the same time leaving a certain degree of design freedom for colleagues to exercise their creativity.
To enhance the work efficiency and satisfaction of our staff, I have created clearer design guidelines, along with more explicit directions for aesthetic style and IP image. At the same time leaving a certain degree of design freedom for colleagues to exercise their creativity.
Design Branding
Design Branding
Design Branding
Brand Guideline Redesign
Brand Guideline Redesign
Brand Guideline Redesign
I redesigned and clarified the brand guidelines and framework with room for creative flexibility, allowing colleagues to express their ideas in future branding iterations
I redesigned and clarified the brand guidelines and framework with room for creative flexibility, allowing colleagues to express their ideas in future branding iterations
I redesigned and clarified the brand guidelines and framework with room for creative flexibility, allowing colleagues to express their ideas in future branding iterations
Banners
Banners
Banners
Posters
Posters
Posters
Merchandising
Merchandising
Merchandising
Stakeholder & Business Analysis
Stakeholder & Business Analysis
Stakeholder & Business Analysis
I conducted a preliminary examination based on the student union's stakeholders, its current promotion, its current issues, and its operation mechanisms.
I conducted a preliminary examination based on the student union's stakeholders, its current promotion, its current issues, and its operation mechanisms.
I conducted a preliminary examination based on the student union's stakeholders, its current promotion, its current issues, and its operation mechanisms.
Stakeholders
Stakeholders
Stakeholders
Using the knowledge that I learned in the UX field, I created a more detailed user persona based on the current main stakeholders (non-CSSA members who participate in and promote the student union) and potential audience.
Using the knowledge that I learned in the UX field, I created a more detailed user persona based on the current main stakeholders (non-CSSA members who participate in and promote the student union) and potential audience.
Using the knowledge that I learned in the UX field, I created a more detailed user persona based on the current main stakeholders (non-CSSA members who participate in and promote the student union) and potential audience.
Business Analysis
Business Analysis
Business Analysis
I analyzed the current activities of CSSA, including the goals of the activities, the target audience, locations, and frequency.
I analyzed the current activities of CSSA, including the goals of the activities, the target audience, locations, and frequency.
I analyzed the current activities of CSSA, including the goals of the activities, the target audience, locations, and frequency.
Research Findings
Research Findings
Research Findings
Based on the research findings, I identified the most urgent needs of the student union and the most pressing needs of the students currently.
Based on the research findings, I identified the most urgent needs of the student union and the most pressing needs of the students currently.
Based on the research findings, I identified the most urgent needs of the student union and the most pressing needs of the students currently.
Student Needs:
Student Needs:
Student Needs:
Social, Making Friends,
Academic Aid,
Habitation,
Cost-efficient
Social, Making Friends,
Academic Aid,
Habitation,
Cost-efficient
Social, Making Friends,
Academic Aid,
Habitation,
Cost-efficient
CSSA Needs:
CSSA Needs:
CSSA Needs:
Short in labor
Want to improve popularity
Want to reduce cost
Short in labor
Want to improve popularity
Want to reduce cost
Short in labor
Want to improve popularity
Want to reduce cost
Project Management Timeline
Project Management Timeline
Project Management Timeline
I created a timeline schedule for the PD department from the summer of 2023 to the CSSA New Student Orientation, including details on material design, audit, pre-launch social media publishing, material printing, production, transportation, and distribution.
I created a timeline schedule for the PD department from the summer of 2023 to the CSSA New Student Orientation, including details on material design, audit, pre-launch social media publishing, material printing, production, transportation, and distribution.
I created a timeline schedule for the PD department from the summer of 2023 to the CSSA New Student Orientation, including details on material design, audit, pre-launch social media publishing, material printing, production, transportation, and distribution.
The Impact
The Impact
The Impact
Our design increased our followers by 26.82% over eight months.
Our design increased our followers by 26.82% over eight months.
Our design increased our followers by 26.82% over eight months.
Outside Managing
Outside Managing
Outside Managing
Many international students hold negative views about participating in student organizations. Specifically, they believe that these organizations are build with bureaucracy and corrupt practices. I believe these issues arise due to the lack of transparency in the organizations and the school’s lack of oversight. Specifically, the school has not widely promoted the operational guidelines for student organizations nor informed students of the potential risks associated with joining them (which may lead students to unknowingly join organizations that carry risks).
The following measures may help increase transparency:
Require clubs to register with the school in order to participate in "on-campus club recruitment activities."
Require clubs to attach the "Club Guidelines" written by the school to their registration pages.
Discuss typical cases and practices from other schools during orientation.
Require clubs to publish detailed records of their finances, activity logs, gift information, etc., after each event.
Clearly inform students about the school’s financial support for registered clubs (so students know they do not need to pay third-party platforms to participate in activities).
If a club is involved in activities with external organizations, clearly communicate the purpose of the collaboration.
Many international students hold negative views about participating in student organizations. Specifically, they believe that these organizations are build with bureaucracy and corrupt practices. I believe these issues arise due to the lack of transparency in the organizations and the school’s lack of oversight. Specifically, the school has not widely promoted the operational guidelines for student organizations nor informed students of the potential risks associated with joining them (which may lead students to unknowingly join organizations that carry risks).
The following measures may help increase transparency:
Require clubs to register with the school in order to participate in "on-campus club recruitment activities."
Require clubs to attach the "Club Guidelines" written by the school to their registration pages.
Discuss typical cases and practices from other schools during orientation.
Require clubs to publish detailed records of their finances, activity logs, gift information, etc., after each event.
Clearly inform students about the school’s financial support for registered clubs (so students know they do not need to pay third-party platforms to participate in activities).
If a club is involved in activities with external organizations, clearly communicate the purpose of the collaboration.
Many international students hold negative views about participating in student organizations. Specifically, they believe that these organizations are build with bureaucracy and corrupt practices. I believe these issues arise due to the lack of transparency in the organizations and the school’s lack of oversight. Specifically, the school has not widely promoted the operational guidelines for student organizations nor informed students of the potential risks associated with joining them (which may lead students to unknowingly join organizations that carry risks).
The following measures may help increase transparency:
Require clubs to register with the school in order to participate in "on-campus club recruitment activities."
Require clubs to attach the "Club Guidelines" written by the school to their registration pages.
Discuss typical cases and practices from other schools during orientation.
Require clubs to publish detailed records of their finances, activity logs, gift information, etc., after each event.
Clearly inform students about the school’s financial support for registered clubs (so students know they do not need to pay third-party platforms to participate in activities).
If a club is involved in activities with external organizations, clearly communicate the purpose of the collaboration.
Contact
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